At Vita Phuel, we believe in fueling both body and mind with integrity and purpose. That’s why we’ve partnered with Matt Brown—UFC legend, entrepreneur, father, and lifelong advocate for wellness.

Known in the octagon as "The Immortal," Matt’s journey from overcoming addiction to becoming one of the UFC’s most respected veterans is built on grit, discipline, and transparency. Outside the cage, he’s a business owner, martial arts coach, and someone who lives and breathes wellness—mentally and physically.

Matt has always been a fan of creatine—not just for its muscle-building benefits, but for its cognitive advantages too. That’s why it’s our first launch product: high-quality, no-BS creatine you can trust.

But creatine is just the beginning.

Vita Phuel is developing a full line of wellness products designed for real people—from athletes and busy parents to anyone looking to take better control of their health. Matt is involved in the development of every product we create—because if he won’t take it, we won’t make it.

This isn’t a celebrity slap-on label. It’s a true partnership built around quality, trust, and creating something that stands up to scrutiny.